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With the remarketing feature, Google Analytics developes remarketing lists to use with Google Adwords and other advertising platforms.
Google Analytics is the leading provider of marketing analytics for online businesses.
Not only does it give you an in-depth look at user behavior and buyer activity, but it can also provide the tracking information you need to implement remarketing advertising campaigns.
At the very least, you’ll need a thorough Cookies Policy before proceeding with software like Google Analytics.