Private chat roomsfor using emoticon
Emoji-free written communication can suffer from the ‘ negativity effect ’, which happens when the message is interpreted more negatively than intended.
Help Scout shows how emoji and exclamation marks can be powerful antidotes against the negativity effect.
For the use of emoji in business communication, this means that you would do better to avoid the emoji that are higher in risk of being misinterpreted.
Here’s an overview of the level of confusion with various emoji across platforms.
While emoji are used to clarify the emotional undertone of a message, a research by the University of Minnesota showed they leave plenty of room for misinterpretation.
People were asked to indicate how ‘positive’ or ‘negative’ an emoji was, and they found big differences between the interpretations.
That means that in live chat or messaging support, emoji can be used once in every few sentences. When their tone is formal, better to exclude emoji.
That also means it’s a good idea to save the use of emoji until after you’ve become more familiar with the person. And although I don’t know whether it was because or despite of the emoji, I also landed that guest post.
If you still want to get that informal tone in your writing, you can also practice it without emoji .
But there’s a risk of sounding like a high school kid as well.
I'm not talking about your collegial Slack-talk here, but about times that you need to make a professional impression — in service, sales, or other. Research shows that the use of emoji actually makes experts appear more friendly and competent.