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” he asks lightly.“I call it the Dating Apocalypse,” says a woman in New York, aged 29.

As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex.

Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.

“But you’re ordering a person.”The comparison to online shopping seems an apt one.“There have been two major transitions” in heterosexual mating “in the last four million years,” he says.“The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract.Dating apps are the free-market economy come to sex. tracking to show whether matches have recently “crossed paths,” use it too.The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.

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